11/3/2022 0 Comments Google ads structured snippetsUsing them appropriately can increase your ad performance and provide a better experience for your users. Utilizing these extensions on your Google Ads not only provides useful information to users but makes your ads more prominent on the screen by taking up more visual space and allows users to more easily connect with you directly. You must have a privacy policy published on your website in order to use this extension to prevent abuse of the data you collect in your lead form extension. Lead form extensions allow users to complete a form right there in the Google search rather than going to your site. Structured snippets are lists with a designated heading like “Service Catalog, Models, Amenities, Brands, Courses, Destinations, Shows, etc.”. With callout extension you highlight what makes your business products or. This allows a seamless transition from an online search to an in-person visit. Though callouts and structured snippets look similar, they are slightly different. From the drop-down menu, choose the Structured Snippet Extension option, and choose between campaign, account, or ad group. Once you have logged onto your account, click the Ads & Extensions tab on the top left corner, which will lead you to the Extensions tab. GOOGLE ADS STRUCTURED SNIPPETS HOW TOLocation extensions connect to your Google My Business listing so that users can click to get directions to your location. How to Set Up a Structured Snippet Extension in Google Ads. The new extension from Google helps you differentiate your products and services you offer from your competition. Callout ExtensionsĬallout extensions are short phrases that highlight special features of your company or unique selling points. What is The Structures Snippet Ad Extension. They can appear with just the title and link on mobile or with their accompanying descriptions on desktop. The header types are restrictive and specific, and simply don't fit with my business. If I'm being honest, I don't know how or why to implement them for the services I'm advertising. Sitelink extensions do exactly what you would think – they link users to additional pages of your website with a relevant title and description of that page. Some of my accounts on Google Ads persistently recommend making use of structured snippet extensions. You can adjust the settings on this conversion to only count calls that meet a threshold you designate (for example, calls longer than 30 seconds). This is an easy way to connect with users interested in your services and get conversions quickly without the time delay that usually comes with form fills on your website. Each snippet contains a header from this list: Header. Call ExtensionsĬall extensions show your business’s phone number and allow users to click the link to call you immediately. Structured snippets are ad extensions that provide context on the nature of your product or service. So, which ad extensions should you be using on your Google Ads? Consider these. Utilizing a variety of ad extensions to accompany your ads can increase your click-through rate (CTR) and conversion rate (CVR). Ad extensions in Google Ads allow your ad to take up more physical space on the screen while giving users more information about your products or services and allowing them to easily reach out to you.
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